If eyes are the window to the soul, then one’s social media accounts are the semi-transparent, state-run view of a person’s inner thoughts. These profiles allow us to craft a public image for ourselves, depending how we want people to see it. Combine this with the social aspect of the media, and you have a highly personalised platform where you can converse with family and friends. The issue for many is that there are so many social media sites, with different strengths, weaknesses, and overall purposes. Cultivating the online persona that you want is largely dictated by the social media that you choose to use. In this infographic, we define the strengths and weaknesses of each of the most popular social media sites. It then goes into detail how to effectively interact on each site, and most importantly, how to create the perfect social media site, based on the strengths of the respective site.

While many may be experts at using one or more social medias, others may be completely foreign to them. In 2014, being on social media is no longer a matter of choosing to be available online: it’s a way to share your thoughts and opinions, and to display your strengths as a person. This often translates into the professional realm, depending on how you use it.

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