social mediaSocial Media Marketing has sky-rocketed from being a business option to being a business necessity. Small to mid-sized businesses (SMB’s) are finally coming to realise that a Social Media presence is the cornerstone of any marketing strategy for businesses today – regardless of size. However, the majority of small to mid-sized businesses don’t have the time to supervise their Social Media Marketing adequately, nor do they have the financial freedom to hire several full-time employees or copywriters to handle their social networking in-house.

Does Social Media Really Matter?

The Internet and Social Media has fundamentally changed the way organisations communicate with their clientele. In the old days, companies used media formats like newspaper and radio – which translated into a one-way dialogue. Social Media provides organisations with channels that allow a company to have a two-way conversation with their clients. Both positive and negative feedback can be used to raise the bar as far as services go. Companies use the information to modify their products accordingly. It is really a no-brainer when you think about all of the ways in which a company is granted access to their clientele.

Why outsource – can’t my intern just tweet it?

Many business owners feel that outsourcing their Social Media Marketing is an added expense that could be avoided by hiring an intern, who (regardless of background) can play around on Facebook and Twitter and get the job done. The end-results are poorly written posts that do not consider search engine optimisation (SEO) or even good grammar.

Business owners should be spending their time running their business and allow the professionals to handle their Social Media Marketing plan. SeoPro will not only upgrade your existing website, but we can handle all of your Social Media and online marketing needs. We have compiled a list of the top five reasons to outsource your Social Media:

1/ Your Company’s Online Presence

The modern consumer investigates via Google. They research companies via their website or various Social Media pages. If you have a grammatically incorrect or baffling message on your Facebook page, the “almost” customer may assume that your company is unprofessional and will move on to the next company. Regular, coherent posts enhance your company’s trustworthiness and build your reputation and authority. A busy social network will increase your credibility and showcase your specialized expertise in your given field.

2/ Expertise in a rapidly changing environment

Google is constantly making improvements and changes to their systems. A Social Media agency will be equipped with consultants who live and breathe social media. They will be ahead of the curve when it comes to new trends and various system platforms on the ever-changing digital landscape. The expertise you can get from a marketing professional/Social Media consultant is worth its weight in gold. They are not only experienced in methods that have been proven to work; they have the advantage of experimenting and trying new things with a wide range of clients. Systems are constantly regulated, measured, tweaked, and relentlessly refined to make certain that you are getting the very best service from your social media consultant.

3/ Epic Content

There are three main characteristics of epic content.

A. Provides value by informing and helping consumers
B. Appeals to the reader’s emotions and needs via storytelling
C. Has a unique approach, SEO optimized, with a compelling call to action (CTA) and encourages sharing

Other aspects are involved in creating epic content, but the three main points above are the primary objectives of any savvy Social Media guru. An intern with little to no experience in social media (other than sharing what they had for breakfast on their personal Facebook page) would not be able to pull off a successful blog campaign loaded with engaging and useful content.

4/ Creating a strategy for website traffic and targeting a specific audience

Your social media consultant will be able to create a blog campaign that will drive extra traffic to your website and social media pages. You will find that your website, Facebook page and Twitter feed is now appearing in Google’s search results. A professional will be able to keep up with the fast paced technology of social networks because they have invested a copious amount of time on the details to get the perfect social media balance.

All of your social media outlets will be loaded with captivating content complete with a high density of relevant keywords. These keywords will target a specific audience – one that your company has a proven history of success with – or clientele that you hope to have in the future. Successful blog campaigns will strategically place your company in front of a targeted audience.

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5/ Return on Investment (ROI) – measurable goals!

Business owners will be able to track the increase in website visitors via their social media accounts. Google Analytics is able to measure the impact of social media on metrics that are pertinent to you. This tool helps to reveal exactly what your visitors are sharing and where they are sharing it. The Social Sources report shows the initial paths that visitors from social networks took through your site. The report also shows engagement and conversion metrics for each social network. Here are some examples of initial social media goals:

A. Hitting 1,000 + followers/ fans over a scheduled time frame
B. Social Media offers/transactions where 50 + purchases are made or services are rendered
C. Email Database adds 200+ names per month
D. Achieving 20% increase in engagement via all social media outlets (i.e. Facebook comments/likes, retweeting, etc.)

Outsourcing your social media to SeoPro will guarantee that you have a professionally managed social media campaign that maintains relationships with your target audience. When you hire us to take over, we will boost your brand presence, give your website credibility, increase traffic and ultimately generate a steady, larger clientele for your business. Your company will experience a greater return on investment within a short amount of time.

Convinced?

Contact SeoPro today and we will help you dominate the online world of your particular industry.

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