Googles contextual based ad programme.
Googles Pay Per Click (PPC) Programme.
Affiliate Programme / Link
Affiliate programmes are set up by companies that want marketers to sell their products on a commission basis. Anyone can be an affiliate and if your website has a product to sell you can set up an affiliate programme for it.
This is the tag where text can be placed in images. As search engines do not see images, this tag helps them identify what it is. It is also very helpful for visually impaired people.
This is the text that appears in the text link.
Is a link from another webpage linking to your website.
Blogs are mini websites that are less structured than ordinary websites, they usually have a much broader range of content on them and are more aimed towards the social side of marketing as they usually contain more personal preferences, reviews etc. People will tend to put more trust into a blog than a website for this reason.
Click Through Rate (CTR)
This is a term used to describe the percentage of users who click on a link or advertisement. It is very handy in determining the effectiveness of an advertising campaign.
Conversion Rate (CR)
This is the percentage of users that take your call to action, (buy your product or sign up) It is an important measure of the online marketing campaign.
Cost Per Click (CPC, can also be known as PPC)
This is the cost an advertiser will incur after someone has clicked on their add.
This refers to what the search engine spider Programmes do, crawl the web through navigating the links from site to site in order to index them, once indexed it is easier and quicker for the spider programmes to find the results of a search query.
Dead Link or Broken Link
This is a link to a page that no longer exists.
This is a meta tag that describes the content of a web page.
This is the name of your website / URL i.e www.yourdomainname.com/.
This is a meta tag with less relevance than the title and description tags.
Hypertext Markup Language. This is the primary language used to create websites.
Hypertext Transfer Protocol. This is the most common transfer protocol used to facilitate communication between browsers and servers.
This refers to the database of documents stored by the search engines.
An Independent programming language that is used for creating advanced programmes that are able to be run on different operating systems.
Keyword / Keyword Phrase
This is a term for the word or words that are used in a search query, a website should specifically target certain relevant keywords for there particular industry.
This is the amount of times a particular keyword is used in the content of a webpage.
This is the meta tag that shows what keywords are associated within the webpage.
This is clickable content on a webpage that will lead you to another page or to another website.
Some webpages will not need to be indexed by search engines, this is where you use a nofollow.
Off Page SEO
Those factors that are not located on your webpages such as inbound links but still have a very high importance to seo.
This is the term used to explain all the little tweaks a webmaster can do to help a webpage rank higher.
This is a measure given to a page by google (0 - 10) different factors are taken into account including domain age and inbound links.
This is an advertisement that opens up a new window after the user has performed a special action, this includes opening or closing pages, clicking a link etc.
Rank / Ranking
This refers to the position your website is currently in or wants to be in on the search engines.
This is a link that has been given to another website with the condition that the other website links back. Also known as a link swap.
Robots Text File (robots.txt)
This is a text file that will tell the search engines spiders not to index a particular part of a website.
ROI (Return on Investment)
This is the term that refers to the profit generated as a direct result of a marketing campaign.
SE (Search Engine)
This is the programme used to find information on the internet.
Search Engine Marketing.
Search Engine Results Page.
This is a map of your website. It contains links to every page of your site. One of the benefits of having a sitemap on every page is that spiders can crawl your website easier for faster indexing.
This is the name of the programme that search engines use to surf the web, collecting information to be indexed in their databases. The term spider has come about from the term ‚ÄúThe Web‚Äù as a spider crawls the web.
This is when you are adding a URL to the search engines list of URL‚Äôs to crawl.
The title is displayed right at the top of the browser. This is the most important of all the tags.
URL (Uniform Resource Locator / Universal Resource Locator)
This is a websites unique internet address, every website must have one in order to be on the internet.